The fact that just about EVERYBODY loves a good spray tan makes it tough to pin down a target demographic!
Marketing too big can lose impact, and having too small of a focus can get repetitive.
Many spray tanners struggle with narrowing down their demographic to target their most COMMON clients, while still reaching those surprise clients who can be incredibly loyal.
The best way to identify your demographic is to sit down and draw a sketch of your most likely client, similar to drawing what you would imagine their Pinterest board would look like.
On this picture, draw answers to the following questions:
1. Is this person male or female?
2. What do they do for fun?
3. Do they exercise?
4. What kind of beauty services do they do?
5. What kind of national holidays do they celebrate?
6. Do they have a significant other? Children?
7. What do they do for work?
8. Do they like to travel? Where to?
9. Do they like jewelry? Makeup?
10. What do they eat? Are they a healthy-eater? Do they diet?
Now stand back, and take a look at your drawing.
This is a picture of your DEMOGRAPHIC, and if a picture is worth a thousand words…you’ll be able to create your very own list of keywords and hashtags using just this one picture!
Keep this picture handy, even tape it to your wall if you need to, as a constant reminder of who you’re targeting (and to STAY on target!)
Katie Quinn is co-founder and CEO of Kona Tanning Company, and a 3-Time Victoria’s Secret Fashion Show Bronzer!
Katie has her own original product line with Kona Tanning Company, and has written three books on how to spray tan, how to contour in spray tanning, and how to market your beauty business. Her spray tan training DVD launched in June 2017.
Katie has worked with Alessandra Ambrosio, Adriana Lima, Candice Swanepoel, Miranda Kerr, and Behati Prinsloo, and maintains the daily glows of an impressive private celebrity clientele.
Her tanning tips have been featured in VOGUE, Cosmopolitan, Lucky, Harper’s Bazaar & Women’s Health Magazines.
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