We totally understand that freelancers are extremely busy, and usually work alone, wearing multiple business hats.
Any time spent on the phone or email is time that could be better spent face-to-face with your clients.
To maximize the effectiveness of a prospect’s first impression of you, you should stop what you’re doing right now and make sure you have the following five pages on your website.
1. About Page
Keep in mind that your customers are most likely as busy as you are, and are probably viewing your site on their cell phones, so keep it brief and mobile-friendly.
Introduce yourself, give your clients an idea of what it would be like to work with you, and show your personality! It’ll keep you memorable as they browse the websites of the competition.
Also mention which projects or life experiences brought you to this point in your career today. Mention your three biggest jobs that got you from Point A to Point B – this is your time to shine, but not to list every single project you’ve ever worked on.
2. Services Page
Look at this as your sales pitch page. Keep it clear and concise – list what you do, how you do it, and who you do it for.
How do clients benefit from your work? Do you offer bundles or packages to meet all budgets? For example, can clients upgrade their treatments to include additional services, such as contouring for spray tanning?
List your prices, or in the very least, a starting off point, such as “Basic spray tans begin at $50.”
Include a call-to-action at the bottom of the page, such as a “book now” button, or a newsletter signup form.
Note: a “book now” button should appear on your front page, too.
“Don’t tell people how you did it, show them!”
Once you’ve captured the interest of a new lead, they will want to see your work, especially in the beauty business! Post photos, screenshots, and links to editorials that show just how incredible you are at what you do.
4. Client List and Testimonials
This is where you can really let your leads know what it will be like to have you on their glam squad. You may offer incredible results, but you also want to show that you build great relationships while doing it, and clients keep coming back because of this combo.
Mention your most high-profile projects, and also list some glowing testimonials from daily clients. Quotes from actual clients help leads relate to you, and bring a degree of comfort to the idea of booking with you.
To get testimonials, Freelancers Union has some great advice:
– Choose the right time to ask for a testimonial, like right after wrapping up a great project. In the case of spray tanning, ask your clients after their session with you, or the next day, when they’re basking in the afterglow of a flawless spray tan.
– Identify the most common questions that prospects may have about your services, so your testimonials can answer them.
– Ask your clients specific questions to ensure you get the answers you need.
5. Contact Form
It’s important to make it easy for prospects to contact you, but since you’re a freelancer, you also can’t spend all day on the phone filtering out serious leads from those who will waste your time.
Set up a “book now” button for those who are already sold on you (if you don’t already use online booking, this is the one we can’t live without), and for those that have standard pre-booking questions, set up an email address with a thorough and detailed autoreply message. At the bottom of the autoreply, list an email address or phone number where they can contact you for more information. Bonus: this is all a great way to get your prospect’s information, too!
With these five pages, you will pretty much have an entire online sales team set up for your spray tan business. All angles are covered, and your prospects get all the information they need to make their decision to book with you!
ARTISTS: Find out how to get the best spray tans of your life, and start making your clients feel like SUPERMODELS today with my spray tan tutorial books: The Art of Airbrush Tanning, and Contouring for Airbrush Spray Tanning! To market your spray tan business (on an artist’s budget!), check out my newest book Get On The Beauty Map!
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