The fact that just about EVERYBODY loves a good spray tan makes it tough to pin down a target demographic! Marketing too big can lose impact, and having too small of a focus can get repetitive. Many spray tanners struggle with narrowing down their demographic to target their most COMMON clients, while still reaching those surprise clients who can be incredibly loyal. The best way to identify your demographic is to sit down and draw a sketch of your most likely client, similar to … [Read more...]
Location, Location! Front Page Website Must-Haves
Web design is hard, and beauty pros (and pretty much anyone else!) can find themselves totally overwhelmed by the idea of designing their own website! There's no need to design anything too massive or in-depth, as long as you make sure your website has the following information listed on the FRONT PAGE: Business name Phone number (with area code for people searching services by area code—better yet, list all local area codes. Example, in my area, I use: “servicing 949, 714, 562”) All … [Read more...]
The BEST Self-Tanning Application Mitt – Now Available!
You spoke, and we listened! Finally, our best-selling sunless tanning Spritzers have the PERFECT Application Mitt to be paired with! These velvety, reusable mitts are made for blending self-tanners for salon quality results at home! Say goodbye to stained hands, streaks, and unnatural looking color. Say hello to your new best self-tanning friend! Get it HERE! Have you tried Katie Quinn's step-by-step tutorial on contouring double chins? See it HERE! Katie’s expert tanning tips … [Read more...]
Spray Tan Contouring Demonstration for ASTP Sunless Summit
Thanks to the Association of Sunless Tanning Professionals, the spray tanning community now has an annual Sunless Summit where we can all connect under one roof! This has been desperately needed for quite some time, and the first of what we hope is MANY conferences took place in Las Vegas, January 23-24. Kona Tanning Company was honored to contribute Sunless Tanning Spritzers to the artist gift bags, and Katie Quinn was present for a live demonstration: "Introduction to Contouring for Spray … [Read more...]
Katie Quinn’s Beauty Business Marketing Guide is HERE!
Your new beauty business marketing guide is here! Kona Tanning Co. owner Katie Quinn ran her busy spray tanning salon and staff for nearly 10 years, paying almost nothing for advertising and marketing. She created her own techniques and strategies to promote her business within her neighborhood, and implemented tools and processes to work FOR HER, even after hours, while she focused on her clients and doing what she loved. Katie designed this step-by-step beauty business marketing guide … [Read more...]
FAQ: Can You Go Swimming With a Spray Tan?
After your tan has fully developed, and you have rinsed off the cosmetic bronzer, your spray tan is completely water-ready! But, for a little extra spray tan protection that's SURE to keep your beautiful glow on as long as possible, it's best to use a strong WATERPROOF SUNSCREEN when spending time in the water, like Bullfrog, Ocean Potion, or Blue Lizard. Waterproof sunscreens repel water off of your skin, and will help keep your spray tan richer, longer. It's also recommended to rinse off … [Read more...]
How To Sleep In Your Spray Tan
Have you ever slept in a fresh spray tan, and ended up with one of your hands much darker than the other? Here's why: We all perspire while we sleep, and if you go to bed with a fresh spray tan, where there is skin-on-skin contact will cause a transfer of tanning solution. For example, if you always sleep with your hand between your knees, and you wear shorts to bed after spray tanning, chances are, you'll end up with that hand between your knees at some point during the night. When … [Read more...]
